My approach

Experience Strategy

I enjoy rooting out and defining the actual problem that a business is trying to solve.

Many projects fail because there isn’t a clear line of sight between the overall business strategy and the goals of a project. Once the project goals are defined, I actively remind the project team of what we are trying to achieve. I keep asking the questions, ‘Does this help us meet our goals?’ ‘Is this going to make a difference?’

User Research

Understanding who your users are and how they use your product are critical to developing successful online products.

I’m skilled in a number of research techniques including; interviews, questionnaires, focus groups, usability testing and analysing web metrics.

I’m also good at hunting down existing data that a business may have. It’s often the case that there is a lot of data scattered around an organisation that can provide significant insights into user behaviour, it’s just that there hasn’t been the resource or expertise to pull it all together. From this research, I typically develop user personas but this depends on the needs of the project.

I don’t believe in knocking out a standard set of UX deliverables for each project. Personas, scenarios, experience maps - what ever the research output - if it cannot help the project team make design decisions than it is a waste of time.

Scenarios and information architecture

With a better understanding of the project goals and users, I can start considering what an alternative and improved experience might look like.

An important part of my role at this stage is to facilitate creative thinking and help the project team imagine a better experience for the user.

I capture these new ideas in visual diagrams that illustrate what the new experience should look and feel like.

Interaction design

Once I’ve defined the site information architecture, I start sketching out wire frames and working out how the user will interact with an interface.

I’m a strong believer in testing early and often. I typically don’t wait until I have a prototype or even a high definition wireframe before seeking feedback.

In my view, the key is constantly checking that I’m heading in the right direction.