Create fully responsive website for Adidas’s 2012 annual report.
Ensure data rich content works just as well on mobile devices as desktop ones.
Ensure that image rich features of the report are not degraded or lost when viewed on a mobile site.
Actions I took
Used a mobile first approach to design site architecture.
Worked with designer and developer to determine appropriate break points, image resizing and adaptive menus depending on the device.
Built a usability testing lab for mobile devices and conducted two rounds of testing.
A website that presents Adidas’s sustainability story on mobile and desktop devices in a compelling, visually rich manner.